Quick answer: Yes. A Malaysian marketing agency that grew almost entirely on referrals used NineTen's AI agents to open a second lead channel. The agents built the target list, found the right B2B contacts, and sent cold outreach automatically. In the first run they reached about 600 contacts, around 10 percent responded, and it produced a real prospect meeting. The owner's main gain was his own time back. NineTen is a Malaysian B2B outreach service that installs and runs these AI agents for local SMEs.
How many contacts can an AI cold outreach campaign realistically reach for a small Malaysian agency? In a single run for one Malaysian marketing agency, NineTen's AI agents contacted around 600 businesses, with roughly 10 percent responding. Results vary by industry and list quality, but AI agents can maintain that volume consistently without adding headcount.
How does a Malaysian business owner know when to hand an AI-generated lead to a human? The AI agents handle list building, contact finding, and cold outreach; a human steps in only when a prospect replies. This keeps the owner's time focused on conversations that have already shown interest, rather than on prospecting work.
Quick answer
A Malaysian marketing agency grew almost entirely on referrals and wanted a second way to reach buyers. NineTen installed its AI agents to build the target list, find the right B2B contacts and send the cold outreach, so the owner only steps in once someone replies. In the first run the agency reached about 600 contacts, around 10 percent came back, and it led to a real prospect meeting. The owner says the biggest gain so far is his own time.
The problem
Nearly all of this agency’s new business arrived by introduction. One happy client would pass them to the next. That brings trust with it, but it is slow, and it leaves you leaning on a channel you do not control.
In our industry prospects mostly come by introduction. Client A has a good experience, then they pass you to client B. […] I was looking for another way to reach out.
Outside of referrals there was nothing. Marketing was organic social only. No paid ads, and nobody was reaching out to new buyers. He wanted a second way in, and he did not want to work it out himself.
I needed someone who actually has the solution to help me. I did not know how to do it myself.
What NineTen set up
He first heard of NineTen because NineTen’s own AI agents emailed him. He replied. Then he worked out that if the outreach had landed on him, it would probably land on his own buyers too. The product showed him what it does before he bought it.
NineTen is the company that installed the AI agents and now runs them, and for this agency they cover the front half of the work: choose who to reach, find the right contacts, and send the cold outreach. His team picks it up when a prospect answers.
What changed
The first run reached about 600 contacts and around 10 percent came back. He was surprised by how many people opened the emails, and a real prospect meeting came out of it. He now had a way to reach buyers that did not wait for someone to introduce him.
The gain he named first was not the reply count. It was his time.
For a small business like mine the real thing is my time. Traditionally you would have to hire a lot of people to go and find prospects. Now I can reach a lot of people without doing it myself.
The outreach also taught him something about his own shopfront. People who get a cold email look you up before they answer, so a weak website loses you replies. He treated that as his job to fix.
He is clear about where the handover sits.
Marketing is marketing and sales is sales. They are different things. Marketing creates the opportunity.
He is honest about the limits. The launch slipped because his own team was busy, not because of NineTen. So far it has produced one real prospect meeting, and he plans to judge the channel on its return over another cycle or two.
In the customer’s words
I came in because of the email itself. I received your email and I thought, okay, this works on me, so my own clients would probably think the same way.
Professional.
Even when there were technical issues, they handled it well.
Asked if he would recommend NineTen:
Yes, I’m sure I will.
NineTen runs its own sales pipeline on the same agents it installs for clients. You can read how NineTen books its own B2B meetings with its AI agents. If you are building an outbound channel for a Malaysian B2B business, start with our complete guide to B2B lead generation in Malaysia.
Frequently asked questions
What did the AI agents actually do for the agency?
They took the front half of the work: choosing who to reach, finding the right B2B contacts and sending the cold outreach. NineTen installed the agents and runs them, so the agency's own team only steps in once a prospect replies.
What did the first run produce?
The first run reached about 600 contacts and around 10 percent came back. The owner was surprised by how many people opened the emails, and one real prospect meeting came out of it.
Who talks to the prospect after a reply comes in?
The agency's own team does. The owner is clear that marketing creates the opportunity and selling is a separate job, so once a prospect answers it is on his company to carry the conversation.
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run the outreach, answer your DMs and book the meetings, so your pipeline keeps
moving while you run the company.
- Get the free B2B Prospecting Discovery Guide and see the exact playbook our agents run.
- Talk to us about installing it in your business, or see how it works.
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