About Chic Est
Chic Est is a Malaysia-based custom furniture company serving both commercial and residential clients. The company provides one-stop custom furniture solutions for interior designers, developers, and businesses looking for tailored furniture builds.
The Challenge
Chic Est wanted to scale its B2B sales but struggled with slow and outdated sales methods such as trade fairs, manual email outreach, and cold calling. These approaches limited the number of prospects they could reach each week and required significant manpower.
Facebook ads were also tested, but they failed to deliver strong B2B targeting or a satisfactory return on spend.
Traditional methods caused three major issues:
- Low engagement
- Limited outreach capacity
- High cost with minimal results
Why They Chose Nineten
After experiencing the limitations of manual emails and cold calling, the team believed automation was the logical next step. Nineten’s ready-made B2B prospect lists combined with an automated follow-up system offered a modern, scalable alternative to traditional outreach.
The Solution
Nineten implemented AI-powered email marketing to handle both initial outreach and follow-ups for Chic Est. This allowed lead generation to run consistently without increasing manpower or placing additional burden on the sales team.
Results
Within two automation batches, Chic Est saw clear improvements in their B2B outreach performance:
- Stronger reply and engagement rates
- Reduced reliance on cold calling
- Faster communication with B2B prospects
- Clearer and more professional messaging
Automated follow-ups proved especially impactful, generating replies that the team had previously never received through manual methods.
What the Client Said
“I do not need my staff to cold call anymore.”
“Follow-up is the most important part. The automation helps people reply.”
“It is convenient.”
Business Impact
By modernising its outreach process, Chic Est is now able to pursue larger commercial opportunities, including developers and interior designers, without increasing manpower or overspending on advertising.
The automation removed the biggest bottleneck in their sales process: prospecting input. With a steady flow of leads and replies, the sales team can focus on closing deals rather than chasing prospects.
Key Takeaway
AI email automation is not a magic pill, but it provides SMEs with a faster, more scalable, and more cost-efficient way to reach qualified B2B clients.
Chic Est’s journey demonstrates how replacing manual outreach with automation can unlock better engagement and more sales opportunities — without adding extra headcount.