About ABC Ideal Partner
ABC Ideal Partner is a corporate gifting company specialising in customised and environmentally friendly products. With ISO 14001 certification and a strong commitment to recyclable and biodegradable materials, the company supports international businesses in sourcing quality GWP and corporate gifts aligned with ESG initiatives.
The Challenge
ABC Ideal Partner aimed to expand its B2B outreach while positioning sustainable gifting as a value-added solution for corporate clients. However, traditional marketing efforts were slow, resource intensive, and inconsistent in reaching qualified decision makers.
Existing channels lacked scalability and placed heavy manual workload on the team. The company needed a more efficient approach that could improve targeting, scale outreach, and reduce manpower without compromising lead quality.
Why They Chose Nineten
The team was initially cautious about AI adoption, particularly around data accuracy. What ultimately convinced them were:
- Confidence in modern AI-driven data sourcing
- The need for better B2B targeting
- The desire to reduce manual prospecting
- Nineten’s sincere and personalised approach
Compared to generic EDM blasts or broad social media campaigns, Nineten offered precise B2B filtering and automated follow-up capabilities tailored to their target audience.
The Solution
Nineten implemented an AI email marketing system to automate outreach and deliver curated contact lists aligned with ABC Ideal Partner’s ideal buyer profiles. The automation handled front-end prospecting, allowing the team to focus on sales conversations and relationship building.
A key benefit was the ability to reach senior-level contacts. Even when executives did not respond directly, outreach often led to internal delegation, resulting in meaningful progress and conversations.
Results
After adopting Nineten’s automation, ABC Ideal Partner experienced immediate improvements in efficiency and engagement:
- Faster access to relevant B2B prospects
- Increased inquiries within the first month
- Consistent outreach without additional manpower
- Traceable open and click metrics for better visibility
- Reduced mental and operational load on staff
With AI automation acting as a lead generation engine, the team shifted focus from manual prospecting to closing deals and educating clients on sustainable gifting.
What the Client Said
“We saved time and manpower by automating the process.”
“The biggest difference is the ability to find connection.”
“Nineten is responsible and trustworthy.”
Business Impact
Nineten helped ABC Ideal Partner modernise its outreach strategy and engage more qualified B2B prospects, particularly those aligned with ESG-driven corporate gifting.
This transformation supports:
- Higher quality leads
- Stronger positioning in sustainability-focused markets
- Reduced reliance on outdated manual sales methods
The company can now dedicate more energy to demonstrating the value and impact of eco-friendly gifting rather than chasing leads.
Key Takeaway
AI email automation is not a shortcut to sales, but it creates consistent opportunities with relevant prospects. When combined with a clear target profile and strong sales follow-through, it becomes a scalable and cost-efficient solution for B2B growth.
ABC Ideal Partner’s experience shows that modernising lead generation can save time, reduce manpower, and help corporate gifting companies stand out in a competitive and environmentally conscious market.